Upcoming Webinars - Learn about Selling on Amazon

Amazon is offering a series of webinars to help you understand the different products and services we offer, and to help you expand your business. Sign up for any of the LIVE webinars below, or you visit our website to view recorded webinars.

Wed, 3/25 - 10:00 AM - 10:30 AM PST
Product Ads by Amazon – A new way to drive traffic to your website
Learn about how you can use Product Ads by Amazon to advertise your products to Amazon.com customers and help drive traffic to your website. Reserve your seat now

Tues 4/07 - 10:00 AM - 11:00 AM PST
Managing Your Amazon.com Business (Part 2 of 2)
Now that you are up and Selling on Amazon, you probably have some questions. In this webinar we'll talk about best practices and what to avoid. This is Part 2 of a series. If you missed Part 1 - Getting Started Selling on Amazon, don't worry, you can view the recorded webinar. Reserve your seat now

Wed 4/08 - 10:00 AM - 10:45 AM PST
Understanding Fulfillment by Amazon (FBA)
You sell it, we ship it. After 10 years and millions of orders and customers, Amazon has created one of the most advanced fulfillment networks in the world. In this webinar learn how your business can now benefit from our expertise. When a customer places an order we pick, pack, and ship it. Reserve your seat now

Watch how Product Ads works

In a former life I used to work for an ad agency buying advertising space on TV and radio and in newspapers.  Looking back it is interesting to think that no one ever asked me, “What is TV advertising?”  Everyone knew how the ad would look and sound.  The difficult part was actually working out how to reach the target market and measuring the value delivered.

Online advertising is the opposite, where targeting and value are more quantifiable but understanding the ad format you are buying can be less obvious.  Product Ads are highly targeted and can help drive customers to your website at a very low cost. The investment and return are likely much more manageable than a million dollar TV campaign for many sellers.

How Product Ads work is simple too. Watch our new online video explaining how they work at the link below.

 

Happy viewing!  Also, if you have the time please fill out the survey. This helps us improve on our next video.

-Michelle

Going the Extra 550 Miles to Build Customer Loyalty

Have you heard the story about Daniel Fleisch yet?

Daniel is an academic writer, college physics professor and an Amazon seller!

The following is an amazing story that showcases Daniel’s commitment to building customer loyalty.  Here is a link to the original article which appeared in the UK newspaper, the Guardian, last month.

"Author flies to Canada to replace reader's faulty copy of his book"

Wow! Now that's what we call a commitment to excellence! Our hats off to you Daniel! You are an inspiration to us all!

Keep it real,

Jay

Product Ads Launches FTP and Notification Settings Webinar

In my last blog post I spoke about the release of FTP and Notifications Preferences for Product Ads.  Following this I also hosted a webinar about these features.  For those of you who missed it, you can view a recorded version here .

Thank you to everyone who attended and thank you for your questions.  Some of the most common questions sellers asked are below along with my answers.

Q. What format should we use for the file we FTP over?

A. Whether uploading your feed file manually in Seller Central or using FTP, continue to submit your feeds in a txt format.  We do not accept feeds in any other format.

Q. How will I know if my product file has been processed via FTP?

A. There are a few ways to verify if your uploaded feed has been processed.  You can log back into Amazon’s FTP site using your username and password information.  If the location has no file, this means your file has been picked up and has begun processing.   Alternatively, you can log into Seller Central then go to Products and select Upload Product Ads.  On this page View your File Processing Report to verify a feed has been processed for that day.  The most convenient way would be to opt-in to receive the Feed processing summary.

Q. What is the difference between critical and informational notifications?

A. You are required to provide at least one email address for us to deliver critical notifications.  These notifications will tell you when activities occur that result in your advertisements going offline.  For example, credit card payment failures or content violations.  These notifications are designed to enable you to take immediate action to minimize advertising downtime.

We recommend you provide at least one email address for us to delivery informational notifications, however it is not required.  These notifications provide feedback on non-critical account activity.  For example, feed processing, successful credit card payments and bids and budget activity.

Q. Is there a maximum number of email addresses I can add for notifications?   

A. There is no limit to the number of email addresses you can add for each notification.

If you are new to Amazon and are unsure of what program to enroll in, why not attend our next webinar Product Ads by Amazon – A new way to drive traffic to your website.  The webinar will take place on March 25th, from 10am PST. To reserve your seat click here.

-Michelle