Watch how Product Ads works

In a former life I used to work for an ad agency buying advertising space on TV and radio and in newspapers.  Looking back it is interesting to think that no one ever asked me, “What is TV advertising?”  Everyone knew how the ad would look and sound.  The difficult part was actually working out how to reach the target market and measuring the value delivered.

Online advertising is the opposite, where targeting and value are more quantifiable but understanding the ad format you are buying can be less obvious.  Product Ads are highly targeted and can help drive customers to your website at a very low cost. The investment and return are likely much more manageable than a million dollar TV campaign for many sellers.

How Product Ads work is simple too. Watch our new online video explaining how they work at the link below.

 

Happy viewing!  Also, if you have the time please fill out the survey. This helps us improve on our next video.

-Michelle