‹March 2009 | Main | May 2009 ›
If you’re new to selling, we just launched a video tutorial on the Product Detail Page. In 10-minutes the video walks you through how information appears on the page, what influences buying decisions and the key differences between product information and your listing details.
Happy viewing!
Question – How do I make my non-media products stand out through the Selling on Amazon program? What tools do I use to offer special promotions to entice potential buyers?
One Answer – try the promotions tool in Seller Central. It’s a powerful feature that lets you control many aspects of the promotions you offer. Let’s review a bit about the why and the how. hy use promotions? Customers love promotions because promotions offer discounts and ways to save money. Amazon.com found that one promotion, Super Saver Shipping (free shipping on orders over $25), made such an impact we decided to make it a permanent feature of our website. Customers come to Amazon.com, and return to Amazon.com, due in part to Super Saver Shipping.
From the seller point-of-view, promotions provide an opportunity to bring attention to a product or products, which may increase sales, thereby gaining sales history. Sales history is one factor used in determining search results and becoming eligible to win the buy box. See this recent post for more: PUTTING IT ALL TOGETHER.
ow, then, do you start? You start with the promotions tool in Seller Central. To find this, go to the Inventory tab in Seller Central, click on the Advanced Features link on the navigation bar, and you’ll see the page below where one of the options is Manage Promotions.
When you click on that link you’ll land on the promotions tool page where all promotions start and are managed. If you haven’t created a promotion before, click on the Learn more about creating a new promotion link on the Create a New Promotion page for an in-depth look at everything you need to know about creating a promotion.
As you can see above, there are five steps to creating promotions, although these may vary based on the type of promotion:
1. Create a new promotion
2. Define qualifications
3. Define benefits
4. Create content
5. Review and submit promotion
Step 1: Creating promotion starts with choosing the type (examples below), establishing start and end dates, designating a tracking ID and internal description, and developing a claim code if desired. Promotions types include:
You’ll find that you can start with a simple promotion and get quite advanced with multiple promotions of different types running at the same time. In this case, you assign a number to each in order to define what order the system looks at the promotions.
Before going there, though, start with one simple promotion to see how it works for you. This is especially true for your fulfillment practices as it is important to evaluate how the information is delivered to you in the order and will be handled by your company. Once you offer a promotion, the buyer will expect to receive the full benefit of the promotion. Therefore, understanding the logic of the promotion is critical to the successful implementation.
Our recently posted video explains how to offer the excellent customer service that will help you achieve a better feedback rating and sales. Our very own Amazon Seller Support staff answers these tough questions:
Happy viewing!
