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7 posts from July 2009

July 21, 2009

Easily Upload Your Google Base file to Product Ads

Product Ads sellers that also use Google Base can now upload their Google Base product .txt file to Product Ads via Seller Central in just a few steps.

There are two ways to do this:

1.    The simplest method is to upload your existing Google Base feed without modifying your current Google Base feed.   To upload your Google Base feed go to the PRODUCTS tab in Seller Central and select Upload Product Ads from the top navigation. Use the drop down menu in Step 1 to select ”Upload Google Base Feed”.  

Select Upload Option

 Find your file and click “upload”. 

Locate File to Upload

2.    You can also upload an enhanced attributes Google Base feed (.txt).  This is a good way to improve categorization and display richer product pages to Amazon.com customers.  If you do not have Category data in your Google Base feed or wish to exclude products from listing on Product Ads, consider adding these attributes to your file. You can also create custom fields in your feed to include information like Brand, Department, UPC, Image, Description, Manufacturer, and Manufacturer part number. 

Learn more about Google Base feeds here.

-Michelle S.

July 20, 2009

Upcoming Webinar - Optimize Your Product Ads

Wednesday, July 29 - 10AM PDT

Optimize Your Product Ads - Creation and Upload Options
This year we've launched 4 new features to help you manage your Amazon Product Ads more effectively. Learn about the newest file upload options and product data fields which help drive more traffic to your website. Don't miss your chance to learn from Product Ads experts in this free webinar.  Product Ads Webinar

What is Amazon Product Ads?
Amazon Product Ads is a cost-per-click advertising program that puts your products in front of millions of Amazon.com customers. Simply upload your product catalog and review your bids and budget. Amazon will display your ads in highly targeted placements. When customers are interested in buying your product they click through to your website and purchase directly from you.

Click here to sign up for this webinar and other Amazon Services webinars.

Get Ahead of the Class by Joining our July 29th Webinar

Be an overachiever by joining our webinar, and get an “A+” on selling textbooks on Amazon.com. The Amazon Textbook Support team is hosting a webinar for textbook sellers on July 29th @ 10AM PST. The 30-minute webinar will cover important topics such as managing your orders.  

Immediately after the webinar there will be a Q&A session for 2-hours in the Ask Amazon Forum. This is a great opportunity to work on your cheat-sheets and learn selling tips from our experts. To avoid getting waitlisted, sign up for our webinar and reserve your seat here.

July 17, 2009

New Enhanced Feeds for Product Ads

When shopping online, customers want to see all of the product information about the item they are looking at.  It’s a hassle to search multiple websites and then have to click through links to figure out the model number of a camera you want to buy before going on vacation.  Make it easy for customers by including all the product data in that feed you submit to Amazon.com.

Product Ads is now able to accept over 30 new fields in your feed.  Adding content to your product pages helps increase the visibility of your products on Amazon.com.  You can now include information like Brand, Department, Manufacturer and Manufacturer Part Number.

If you are listing unique selection to the Amazon.com catalog, the data from the additional attributes will increase the ways shoppers can search for and find your products.  You can now also add multiple images, keywords, and include bullet points of important product information to build detailed product pages.  Adding this information improves the customer buying experience and gives them the information they need to purchase from you.  Qualifying the customer on Amazon.com before they click to your website will help to positively increase your conversion and ROI.

Adding additional information in your product feed may take some additional effort but the rewards will be worth your time.

Learn more about Enhanced feeds here.

-Michelle S.

July 16, 2009

Amazon Launches Textbook Selling Blog for Sellers

Amazon Textbook Selling Blog 

The Amazon Textbook Support team recently launched a seller support blog for new and existing sellers who list textbooks on Amazon.com.   The blog (http://www.amazontextbook.com) is a resource for the Amazon textbook selling community to discuss specific listing, shipping, and customer service needs. 

Textbook season is one of the busiest and most profitable times of the year for many Amazon Marketplace sellers. The Amazon.com Textbooks store is a key destination for college and university students.

If you are looking to sell your used textbooks online, or if you are stocking up on inventory in your fulfillment center to prepare for the season ahead, this is where you can find tips and best practices for selling your books on Amazon.com. Also, don’t forget to subscribe to the RSS feed to receive automated updates.

We hope you find the information helpful.

-Happy Selling!

July 09, 2009

Help Wanted! Amazon Second Life Job Fair - July 14, 2009

For sellers who are interested in working for Amazon, we are hosting our first virtual job fair on Second Life. The Job Fair will take place on Tuesday, July 14th and will run from 6 AM to Midnight, PST. Jeff (avatar name Jeffronius Batra) from Amazon Web Services provides additional information about the event in his blog post.

“It’s a free event and a unique opportunity for candidates to have direct access to hiring managers and recruiters from around the world. Amazon is looking for all levels of technical and non-technical candidates – from hands-on engineers to program managers and game-changing principal architects. Visit our career site to see the open positions and then make plans to join us in-world. We'll be doing first-round virtual interviews (the equivalent of a phone screen) for real-world jobs.

The Job Fair will take place on the Amazon Developers 2 island. You will need to create an avatar and then download the client in order to attend. You may also want to spend some time with the Second Life Quickstart Guide a day or so before the fair.”

Learn more about Amazon Second Life Job Fair

July 02, 2009

Upcoming Webinar - Q&A with Fulfillment by Amazon (FBA) Experts

Join Amazon Services and the Fulfillment by Amazon team on Wednesday, July 8th at 10am PST for a Q&A Webinar.Fbagraphic

You sell it, we ship it. With more than 10 years experience and millions of orders and customers, Amazon has created one of the most advanced fulfillment networks in the world. In this webinar, learn how the experts make use of Amazon's fulfillment services to grow their business through this active Q&A with the product team.

Sign up for this and other webinars here on the Amazon Services website

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