New Enhanced Feeds for Product Ads
When shopping online, customers want to see all of the product information about the item they are looking at. It’s a hassle to search multiple websites and then have to click through links to figure out the model number of a camera you want to buy before going on vacation. Make it easy for customers by including all the product data in that feed you submit to Amazon.com.
Product Ads is now able to accept over 30 new fields in your feed. Adding content to your product pages helps increase the visibility of your products on Amazon.com. You can now include information like Brand, Department, Manufacturer and Manufacturer Part Number.
If you are listing unique selection to the Amazon.com catalog, the data from the additional attributes will increase the ways shoppers can search for and find your products. You can now also add multiple images, keywords, and include bullet points of important product information to build detailed product pages. Adding this information improves the customer buying experience and gives them the information they need to purchase from you. Qualifying the customer on Amazon.com before they click to your website will help to positively increase your conversion and ROI.
Adding additional information in your product feed may take some additional effort but the rewards will be worth your time.
Learn more about Enhanced feeds here.
-Michelle S.
Great, thanks for information
Posted by: Abhe | July 19, 2009 at 02:45 PM