Preparing for Success on Amazon.com
Ready. Set. Sell!
If you’re new to Selling on Amazon, welcome. You're about to embark on a venture that can put your products in front of tens of millions of customers. Be prepared to enter a selling channel focused on world-class customer service, fast and efficient fulfillment, and great products at great prices.
At Amazon, customer experience is always our top priority. When you become an Amazon Seller, we ask that you, too, put the customer first. Present your products according to our approved format. Ship products on time. Give customers the experience that Amazon (and all Amazon Sellers) must provide to maintain a safe and trusted online retail environment. Be "customer-obsessed." We think you'll find that it's not only good for customers, it's good for business.
Selling on Amazon - Dos and Don'ts
To help you get started, we're sharing a few tips and best practices-and a few rules-so you can hit the ground running.
When you sell on Amazon be prepared to:
Provide an Amazon-tailored Seller Profile
Customers want to buy from a business they know and trust. So when you put together your Selling on Amazon profile, don't simply cut-and-paste information from other locations. Create specific business practices and customer-facing information related to Selling on Amazon.
Make Sure Your Listings Meet Amazon Requirements
Our successful sellers have found that listing products in the right categories and with the correct information is the best start for good customer service and strong sales. Correct listings and maintaining inventory to be able to fulfill orders is critical. Amazon customers expect to receive the product they selected, packaged well, and shipped quickly. Set up shipping charges, sale pricing, and promotions with Amazon tools; don't include any of this information in your product listings.
Align Your Shipping and Fulfillment Policies
The best way to avoid disappointing customers, is to set expectations and then meet them. When you set up your account, you'll find information about shipping expectations that you will integrate into your existing systems. You'll also find that you're required to confirm product shipments to keep customers informed about the progress of their orders.
Handle Returns and Refunds Gracefully
No one looks forward to taking returns and making refunds, but it is part of retailing and a requirement of the Amazon sales process. Taking returns gracefully can lead to better feedback about your customer service.
Communicate with Amazon Customers Appropriately
Selling on Amazon requires less communication with customers than most other channels. Establish a communications plan that meets Amazon guidelines. (Note that e-mail communications-other than as necessary for order fulfillment and related customer service-are handled by Amazon.) Of course, all communications must be courteous, relevant, and appropriate.
Monitor Performance and Metrics
Amazon will measure your performance on the platform. We'll look at customer service, feedback, A-to-z claims, chargebacks, order cancellations and refunds, late shipping and policy compliance. Great sellers find these metrics help them manage and monitor their business on Amazon and beyond.
When you Sell on Amazon you must not...
Register for Multiple Seller Accounts
When registering, you will be creating a single selling account for your company. Operating and maintaining multiple seller accounts is prohibited.
Divert Amazon Customers
Do not include URLs on any listings, images or supporting information, and do not hyperlink to your site from any part of the Amazon process.
Market to Amazon Customers
Your company must not market or advertise to Amazon customers, nor divert them in any way from the Amazon sales processes-not even in otherwise permitted communications. Make sure everyone on your team, from marketing to fulfillment, is aware of these requirements.
Bribe Customers for Positive Feedback
Bribing customers to leave positive feedback or to remove negative feedback is not permitted.
Help Along the Way
Ready to get started? Once you register, you'll get access to Seller Central, our web-based seller tool. There you'll find lots of additional information-tutorials, webinars, FAQs and other resources-to help you make the most of your Selling on Amazon business.
For more information and links to register, go to AmazonServices.com
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Respectfully,
Craig Hughes
Posted by: Craig Hughes | January 18, 2010 at 12:34 PM
thnaks for the article, I will take care my amazone from now on...
Posted by: notegolddiamond.blogspot.com | January 05, 2010 at 11:40 PM