Live from Las Vegas. It's Shop.org!
Thought I'd take a couple minutes out from Shop.org to give you all a recap of what's been going on here at the Annual Summit in Las Vegas.
Surprisingly this year’s attendance has been the highest ever of all the Annual Summits. Even in this economy, retailers, both small and large are looking for ways to help grow their business. During the keynote presentation, a live poll was conducted where the audience was asked to text in how they felt sales were going to be in the holiday season. It was pretty cool poll where you can see the percentages on the screen jump around when more people texted in. It was great to see that an overwhelming percent of the participants are very positive about sales in the upcoming months.
Just now I’ve came from a presentation by Terry Lundgren, Chairman, President and CEO of Macys Inc. He talked about how multi-channel integration had been instrumental in their success and they have a few!!! He listed out retail stores, online shopping site, YouTube videos, makeover contests with Clinton Kelly, Thanksgiving Day Parade (87 years strong!), social media with Facebook and Twitter and social causes with their Come Together campaign targeting domestic hunger with the ongoing focus of raising awareness of HIV and AIDS with their annual Passport fashion show.
Aside from the interesting speakers, it’s been great to meet with sellers of all types. I met with business owner selling fine linens online in the $500 range. I will have to check out her website today. She's seen her sales increase every year and was looking for ways to grow her business by looking around at the different booths and seeing what programs that Amazon has to offer. She said, "Why wouldn't a seller go to Shop.org? I'm learning so much here. It's great!" Now if that isn't an endorsement to attend, I don't know what is. But I hope you like Texas, because the tradeshow will be held there next year.
-Michelle S.
