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November 13, 2009

It’s Official. The Holidays are Here.

The holiday shopping season has already begun!  Today, driving downtown I noticed that a well known high end store already has lights hung up in the shape of their various signature logos.  On TV, commercials show children compiling their wish lists.  Even though it seems a little too early for me, I’m going to take these as clear signs that the holidays have arrived. 

High end retailers with large window displays and retailers with budget for tv spots shouldn’t be the only ones getting in early to promote their products to holiday shoppers.   Now is the time to include your entire catalog in your product uploads.  With the increased shoppers on Amazon.com you don’t want to miss out on any demand.  Selection is key. If you don’t upload the product in your feed how will the shopper know they can buy the item from you?

We’ve created a list of Holiday Season Best Practices in the Help section of Seller Central.  Take a look and see how it applies to your business.  

If you’d rather get a walk-through of how to implement these Best Practices, view last month’s webinar.  It will be 45 minutes well spent.

-Michelle

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