Holiday Selling Tip: Using Tracking Numbers Improves Seller Feedback (p.s. Buyers Love Them)

It’s no secret to Amazon Sellers that timely, effective shipping is central to creating satisfied Buyers. A recent study showed that customer satisfaction with Seller shipping performance is at an all-time high. This is a credit to the hard work and great customer service provided by Sellers.

When we drilled in we were struck with one fact: The improvement in Buyer satisfaction in shipping correlated to an increase in the use of tracking numbers. Tracking numbers give Buyers confidence that a package was shipped and allows them to check its progress. In fact, we found that packages that use tracking numbers are 2X less likely to get negative customer feedback than those that don’t.

When you consider that tracking numbers protect most Sellers from lost items and A-to-Z Guarantee claims they seem like a no-brainer. If you use a tracking number, make sure it’s entered correctly, and if you don’t currently use them, we encourage you to give them a try - it is well worth the investment.

Comments

[jml]

I would love to be able to afford tracking for each package. My books won't sell if I add it to the starting price.

However, when Amazon sets the shipping at $3.99, where is the money coming from to buy the tracking information? The set shipping amount barely covers the padded envelope and Media Mail shipping rate. (Sometime we lose money on shipping as it is.)