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December 07, 2009

Take advantage of record holiday traffic on Amazon.com

This holiday season we have seen record number of visits to Amazon.com. Experian Hitwise reported Amazon.com as the most visited retail website on Cyber Monday, a record we have held since 2006.  Make sure that you take advantage of the increased visits to the site by taking steps to ensure your product ads are displayed without interruption.  Here’s how:

1. Raise your daily budget.  Don’t miss out on increased traffic to your website.  Make sure your ads are listed the entire day by increasing your daily budget.  Continue to monitor your Product Ads account  performance meets your goals.

2. Update your feed regularly.  We continuously review products in our catalog for accurate pricing and stock quantities.  Update your feed file when you run out of stock or change product prices.

-Michelle S.

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Comments

I was first contacted in Oct. for Amazon Product Ads and I was quite excited for the idea of it. I created the feed, bought a UPC number and was ready to get on. I then discovered our product category "computer software" was not available for Product Ads. I've been contacting support to figure out if there's other ways I can get my product on Amazon, can you help?

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