Finding Holiday Success with Amazon Product Ads

News about Amazon.com, the world's largest online retailer, is fairly common these days.  Articles usually mention the Kindle (I want!), the expanding grocery delivery business of AmazonFresh, or focus on our recent performance during this past holiday season.

This week, I came across a blog post titled, “Amazon.com Is Writing New Rules for E-Commerce" on practicalecommerce.com.  Dale Traxler shared his story turning Amazon “The Marketplace of Marketplaces” into a successful lead driver for his jewelry supplies site, Beaded Impressions, with Amazon Product Ads.

He wrote:

”For about $200 in December, we received 700 clickthroughs and a 4.3% overall conversion rate. The overall ROI was higher than we received from PPC on any search engine last month and FAR higher than we ever received from a comparison shopping site. Needless to say, we will be working to refine and expand those results in 2010.”

If you have time, you should read his post and the feedback in the comments section.  It makes for an interesting topic of discussion.

-Michelle S.