With consumers waiting longer and longer to make a purchase, all merchants will be forced to target last-minute shoppers, which means there will be more noise during the last weeks of the shopping season. Keeping your site fresh with coupons, discounts, and free shipping offers will be crucial to converting these customers. Communicating regularly to your customers through catalogs, e-mails, blog posts, and tweets will be key.
Merchants might consider breaking through the clutter by working with deal-of-the-day sites. Amazon recently purchased Woot, and that’s a great place for retailers to start. Each day, Woot promotes one product to an incredibly passionate community looking for great deals. If Woot is all booked up, never fear: there are plenty of hot deal-of-the-day sites out there. Just make sure to understand the economics of the marketing channel before taking the plunge.
-Brian Smith, CEO of SingleFeed