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August 30, 2011

Amazon Products Ads: Categories Overview

Amazon Product Ads is a pay-per-click advertising program that allows you to reach shoppers on Amazon with ads that click through to your own e-commerce website.  Shoppers purchase directly from you on your website where you own the branding, messaging, and customer experience. 

Open Categories
You can list products in these categories without receiving approval from Amazon:
Baby, Computers, Electronics, Health and Beauty, Home, Home Improvement, Musical Instruments, Office, Pet Supplies, Sports, and Toys and Games

Categories requiring approval
You can list products in some categories if you meet the requirements. Contact us to request approval to sell in these categories:
Grocery and Gourmet, Jewelry, Shoes and Watches

 Categories not supported
Advertisers cannot list products in these categories at this time:
Apparel, Automotive Parts & Accessories, Books, Cell Phones & Accessories, DVD, Kindle Accessories, Motorcycles, ATV & Protective Gear, Music, Software & Computer Games

Categorization of your product on Amazon

Amazon will determine the categorization of your products based on the information provided in your feed, most importantly the category and title of your product.

We encourage you to use your own descriptive categories when classifying the offers in your feed. Descriptive categories are categories that describe the type of item you are listing. Here are examples of descriptive single categories and descriptive category:

Descriptive Single Category

Descriptive Category Tree


  Home > Bed & Bathroom > Bathtubs


  Home, Kitchen & Dining, Utensils, Spoons


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