Both seasoned sellers and new sellers have their own method of selecting products they plan to sell on Amazon.com, but have you ever thought about checking the products that are selling on Amazon.com already? If you are looking to increase sales and visibility on Amazon.com, it’s worth taking the time to check.
Often sellers may choose items that are sold based on what sells in brick and mortar stores or on other online sites. What is popular elsewhere doesn’t always guarantee popularity on Amazon.com. This seems basic, but knowing what Amazon.com buyers are purchasing is important.
It is quick and easy to discover what sells on Amazon.com: just do a little browsing. Start by going to the categories you sell in, browse to subcategories and sort by Bestsellers. Once you get to the results sorted by Bestselling, take a look at the detail pages of the top items.
Ask yourself these questions:
• What is the Amazon.com Sales Rank?
• Does the product have good customer reviews?
• Is this product something customers prefer to buy online instead of purchasing locally?
• Could the related and accessory products tied to the bestselling product be good to add to your inventory?
If you are not selling the most popular products in your category, ask yourself if it would be beneficial to do so; sometimes it isn’t. Consider if selling the item is viable for your business model.
While diversity of products is great, specialty items could appeal to a only small selection of Amazon.com customers. Adding one or more popular items to your inventory that have a high Sales Rank and good customer reviews can give you a higher chance of increasing your company’s visibility and sales. All it takes is a little research to see what customers are interested in, with a bit of trial and error to see what will work best for your company.