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12 posts from October 2011

October 31, 2011

You sell it, we ship it: use Fulfillment by Amazon this holiday season

Want to reduce your holiday stress this year? Let Amazon pick, pack and ship your items to buyers - sign up with Fulfillment by Amazon!

Here's how it works:

Step 1: You send your products to Amazon.
You send your new or used products to Amazon's fulfillment centers.

Step 2: Amazon stores your products.
Amazon catalogs and stores your products in our ready-to-ship inventory.

Step 3: Customers order your products.
Amazon fulfills orders placed directly on or fulfillment requests you submit for sales not on Amazon.

Step 4: Amazon picks and packs your products
Fulfillment by Amazon picks your products from inventory and packages them.

Step 5: Amazon ships your products.
Amazon ships the products to your customers from our network of fulfillment centers.

Learn more about Fulfillment by Amazon.

October 26, 2011

Product Ads Content Guidelines Policy Change

Our review of ads for compliance with Product Ads Content Guidelines has been enhanced. Accounts will no longer be suspended automatically when the number of ads which violate our guidelines exceeds a threshold of 50 ads or 20% of the total products submitted. Instead, we will examine each ad individually, and if there is a problem, we will in general reject only the ad. We will continue to suspend at the account level if prohibited products are listed and at our discretion to protect customers and advertisers. Ensuring ad content is in compliance with our guidelines is critical to maintaining customer trust and maximizing ad performance.

In your Product Report (login required), you can see the status of all your ads, including ads which have been rejected. To help you identify rejected ads, we added two new columns to the report: blocked date and rejection reason. To reactivate your ads, download your Product Report, review the rejection reasons and remove or update ads in accordance with our Content Guidelines and then re-upload your product file.

To ensure you are being notified of ad rejections and other important account information, please check that your notification preferences (login required) and contact information is up to date.



Amazon Product Ads

October 24, 2011

What is acceptable feedback?

We understand feedback is an important cornerstone for you and it directly reflects the service you provide for any order you fulfill. Most of the time, buyers review previous feedback received by sellers before they complete their orders, so it is essential for you to maintain a clean feedback rating.

Occasionally, buyers leave feedback that may not reflect the quality of service they received on a particular transaction. Regardless, most of the time, feedback has an effect on a seller's reputation. It is because we want you to be successful that Amazon will remove feedback that meets certain criteria. Amazon will remove feedback only when:

  • The feedback includes obscene language.
  • The feedback includes personally identifiable information.
  • The entire feedback comment is a product review.
  • The entire feedback comment is regarding fulfillment or customer service for an order fulfilled by Amazon. (Feedback which qualifies for removal under this rule will not be removed, but a line will appear through the rating and the statement, "This item was fulfilled by Amazon, and we take responsibility for this fulfillment experience" will be added.)

Apart from the above mentioned criteria, any other feedback will not qualify to be removed from your seller account. We at Seller Support (Technical Account Management) are often contacted by sellers requesting removal of feedback which contains comments such as “Okay,” “Received the item” or “Satisfactory” to name a few. However, since these ratings do not meet any of the removal criteria, we will not be permitted to remove them.

You may still have this kind of feedback removed from your selling account if the buyer chooses to remove it. We encourage you to contact the buyer to request they review feedback you believe was left in error. Some buyers may not know how to remove their feedback, but you can direct them to the Help page at the URL below for instructions:

If a buyer does not remove their feedback, you may want to post a response with your own account of the transaction in your feedback profile. To post a response, log in to your seller account, and under Reports; click "View your Ratings and Feedback." This will display the most recent page of feedback ratings. Find the feedback in question and click the button to respond. We wish all our sellers on Amazon success in procuring good feedback ratings for all orders they fulfill.

October 20, 2011

Upcoming webinar - Increase Online Store Sales with Amazon Product Ads

- co-hosted by GoDataFeed and 3dcart

GoDataFeed and 3dcart will co-host a webinar on how to increase your online store sales with Amazon Product Ads. The webinar will demonstrate how to use GoDataFeed to optimize your Product Ads feed and automate upload to Amazon. GoDataFeed will also offer tips on how to maximize your success with Product Ads this holiday season.

Please join us on Thursday, October 27, 2011 (11:00 AM - 12:00 PM PDT). We will cover the following topics:

•    The importance of ecommerce for all businesses
•    How to market your business with optimized shopping feeds
•    Best practices for utilizing Amazon Product Ads to boost sales

Reserve Your Webinar Seat Now!

October 18, 2011

New response elements in the MWS Orders API section

A number of sellers have been requesting that the Amazon Marketplace Web Service (Amazon MWS) Orders API section return the buyer’s name and e-mail address. The Amazon MWS team is happy to announce that we have heard your requests and have added those and other response elements to the Orders API section. If you have been using an order report from the Amazon MWS Reports API section to retrieve your customers’ names and anonymized e-mail addresses, you can now more easily retrieve this information using the Orders API section.

Here’s what we’ve added to the Order response element, returned by the ListOrders, ListOrdersByNextToken, and GetOrder operations:

  • MarketplaceId. If you sell in multiple marketplaces, you can now identify the marketplace that your orders were placed in with the MarketplaceId response element.
  • BuyerName. You can now associate the buyer’s name with the orders that the Orders API section returns.
  • BuyerEmail. The Orders API section returns the buyer’s anonymized e-mail address, so you can communicate with your buyers and identify repeat buyers.
  • ShipServiceLevelCategory. This response element indicates the type of shipping that a customer requested when they placed their order.

We’ve also added a new element to the OrderItem response element, returned by the ListOrderItems and ListOrderItemsByNextToken operations:

  • GiftWrapLevel. You can now see the gift wrap level that a customer specified when they placed their order.

Also note that we increased the throttling limits for the Orders API section. The new throttling limits are as follows:

  • The maximum request quota that the ListOrders and ListOrdersByNextToken operations share was increased from 4 to 6. The restore rate that the two operations share was increased from one request every 10 minutes to one request every 5 minutes.
  • The maximum request quota that the ListOrderItems and ListOrderItemsByNextToken operations share was increased from 10 to 15. The restore rate that the two operations share was increased from one request every 12 seconds to one request every 6 seconds.

October 17, 2011

Essential step in processing your orders: Confirm the shipments

Confirming that you've shipped an order is one of the essential steps toward being paid for that order.

Here's how it works

You receive an order, send the item to the buyer, and confirm the shipment. For most orders, your shipment confirmation kicks off this payment and notification process: 

  • We charge the buyer for the order. 
  • We credit your seller account for the order, less applicable fees.  
  • We send a shipping confirmation e-mail to the buyer. 
  • We update the buyer's Amazon account with the shipping information and the buyer can then see the shipment status online.

Important reminder

If you do not confirm shipment of an order within 30 days after the customer places it, we may automatically cancel that order, and will not credit your seller account for the order.

So, please confirm your shipments on time. We want you to succeed as an Amazon seller.

For more information, search on "confirming shipments" in seller Help.


October 10, 2011

Sell more this holiday season with a Pro Merchant subscription

If you're an Amazon Marketplace Seller with a lot of inventory to sell during the holidays, you might want to consider upgrading to a Pro Merchant subscription. Here are just a few of the benefits you'll receive:

  • Discounted selling
  • Access to our volume listing and order management tools
  • Ability to create product detail pages in Amazon's catalog
  • Eligibility for Featured Merchant status
  • Add an unlimited number of listings that never expire

Learn more about the benefits of selling on Amazon with a Pro Merchant subscription.

If you're wondering whether a Pro Merchant subscription is right for you, our tutorial can help. Watch as our fictional hero, Mike Seller, evaluates the features of a Pro Merchant subscription and walks through the process of deciding if he should upgrade his account.

Why Become a Pro Merchant

Proceed to video Why Be a Pro Merchant? 

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