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May 14, 2012

Create a successful product listing

Key information, such as images, brand, and description, helps customers find, evaluate, and purchase your product on Amazon. The better the quality of your listing information, the better your listings can sell. For example, our research indicates that products with images are up to 4 times more likely to be purchased than products without an image.

Why is the quality of your product listing so important?

  • Images provide a visual cue that helps customers select the product from search results. A successful image allows customers to quickly confirm that your product is the one they want to buy.

             Poor_quality27._V196265800_             Poor_quality28._V196265800_

  • Descriptions provide detailed information that helps customers compare similar products and decide to purchase a product.

Example of a good product description:

Cut for active wear, these pure cotton canvas pants might be the most durable and comfortable trousers you've ever worn. Washable faux suede trim on back pockets and D-ring add durability and extended wear. In brown, green, khaki, and stone. Washable. Imported.

Example of a poor product description:

Corduroy jacket with front pockets.

  • Brands are frequently used by customers to filter search results. If your listing is missing the brand, even if it's included in the description, customers might not find your product.

For more information about product listings and detailed guidelines, search for "product detail page" in seller Help.

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