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5 posts from August 2012

August 27, 2012

Improving listing quality

High quality listings can help make it easier for customers to find, evaluate, and purchase your products. A high quality listing will have basic information such as images, brand, and description.

You can use the Improve Listing Quality tool in Manage Inventory to identify and fix your listings that are missing information or that have invalid or poor quality information. Listing alerts are generally updated every 24 to 48 hours and are removed from the tool within a few minutes after you save your updates.

To fix your listings in Manage Inventory:

  1. Log in to your seller account.
  2. On the Inventory tab, select Manage Inventory.
  3. In the left navigation pane, select Improve listing quality.
    Improve listing quality will appear only if you have listings to improve.
  4. Select a viewing option, such as All Quality Alerts or Description and Bullets.
  5. For the listing that you want to fix, click Actions and select an option.
    Options will vary depending on the quality issue. Once you select an option, you will be taken to a new page (Edit Product Info) or a dialog box (Manage Images).
  6. Fix your listings as indicated.
    For example, in Edit Product Info, the missing details will be highlighted. In Manage Images, the dialog box will guide you through uploading product images.
  7. When you’re finished resolving a listing alert, save your changes.
For more information about creating high quality listings, search for “listing quality” in seller Help.

August 23, 2012

Amazon Marketplace – Top Selling Textbooks

With the summer term over, textbook sellers are making plans to list and sell on Amazon Marketplace for the upcoming fall term. To help you decide which used and new textbooks to include for sale on the Amazon Marketplace, we are providing the following list of bestselling textbook titles.

These textbooks were the Top 100 textbooks sold by Amazon Marketplace sellers during the peak weeks of the Spring 2012 textbook season. Please remember that due to seasonality, books that are big sellers for the spring term (January 2012) may not be indicative of the books that will sell in the fall term (September 2012). Also, historical sales on Amazon Marketplace may not be indicative of future sales, as used textbooks have a limited lifespan.

When listing textbooks, it is important to note the publication date and edition. For the best buying experience, sellers should be careful to match the ISBN of the textbook they're listing to the exact detail page on Amazon.com to ensure that the title and edition are correct. Sellers should also note differences in cover art when checking for matches.

For example, one of the top selling textbooks on this spring's list, Understanding Business, is the 9th Edition published October 6, 2009, ISBN 0073511706. The 10th Edition of this textbook, ISBN 978-0073524597, was published on January 5, 2012. While older editions of this textbook have value and can be sold on Amazon Marketplace, demand for the most recent edition will likely increase. (You may notice that several of the top-selling textbooks on the Spring 2012 list have upgrade editions.)

For additional information on each title, click on the image to see the product detail page in the Amazon catalog.

The table below shows the top 10 bestselling textbook titles from Spring 2012.

Click on the following link to download a full table:

Top 100 Textbook ASINs - Spring 2012

For comparison to the earlier lists, click on the links below:
Top 100 Textbook ASINs - Fall 2011
Top 100 Textbook ASINs - Spring 2011

We hope that providing information about top-selling textbook titles will help sellers be more successful in the upcoming Fall 2012 and Spring 2013 textbook seasons. If you have feedback about this effort, feel free to write to textbook-selling@amazon.com.

Thank you for selling on Amazon.com.

August 20, 2012

What is a Concession?

Sellers can always issue partial or full refunds for order costs, but the Amazon system also allows sellers to compensate buyers for order issues as an alternative to or in addition to refunding order amounts. Buyer credits that exceed the order total are called concessions. There are situations where you may want to issue funds to the buyer beyond the cost of the item(s) and shipping amount. For example, if a buyer receives a defective item and you want to compensate them for return shipping along with the order refund, you could issue a concession.

Concessions can be issued as partial refunds, with partial refunds, or along with full refunds. There are limits on the total amount sellers may provide to buyers when they issue order refunds and concessions. An order refund can't exceed the total amount originally paid by the buyer; however, the amount allowed in concessions may exceed the total cost of the order itself. Amazon displays the concession maximum for each item in an order using a formula that calculates the higher of the following two numbers:

Limit 1: 50% of the sum of original buyer-paid shipping plus product price
Limit 2: Twice the original buyer-paid shipping, plus $10 plus $20

To issue a concession:

  1. Log into your seller account
  2. Go to your orders section and bring up the details of the specific order you want to refund
  3. Click the "Refund order" button on the Order Details page
  4. Choose the tab that fits your refund: Full (which is the default page) or Partial Refund (which is a tab below the order number)
  5. Use the pop-up menu to select the appropriate Reason for Refund
  6. Enter the amount of the return shipping and/or other concession into the Amount to Refund box
    You will receive a pop-up asking you to confirm the concession
  7. Add a memo to the buyer
    This is optional but highly recommended, allowing up to 255 characters
  8. Click the Submit Refund button

Additional facts to note about concessions:

  • It can take 15 minutes for the data to be updated in the order to reflect the refund in your seller account
  • Buyers will see a concession amount as a different entry than a partial or full refund on their payment statement
  • Concessions do not contribute to the refund percentage in your seller performance metrics. If one or more products in an order are fully refunded, then the order is counted as a refunded order and is included in your Refund Rate

If you would like a more in-depth look at concessions, please access the Help section of your seller account and search for concessions.

August 13, 2012

Keeping on top of communication with buyers (and potential buyers)

Like you, I am an Amazon seller. Probably also like you, I frequently talk with customers to keep things running smoothly. It seems like I'm never quite caught up on e-mail for even a day, but that's just the way we live now.

I do find, though, that if I follow Amazon's guidelines for communicating with customers, I don't usually have repeat contacts. The most common exception is a pleasant note of thanks and I always like seeing those!

Whatever a customer asks about—a product, shipping, or something else—I keep three communication guidelines-in-a-nutshell in mind:

  1. Prompt
  2. Accurate
  3. Helpful

They sound simple and obvious, don't they? And really they are, but on rushed days they keep me from cutting the wrong corners.

One last thought. It took a little while to get used to managing my customer communication in the message center in my seller account, but I have appreciated it for a long time now. It simplifies my life.

August 08, 2012

Get Ready for the Busy Season!

The Fall back-to-school season will soon be under way, and holiday shopping is just around the corner!  Be prepared for increases in orders during these busy seasons by doing some easy housekeeping chores now:

  • Make sure your e-mail contact information is up-to-date.
  • Confirm that e-mail from Amazon is not being filtered as spam by your e-mail program or ISP.
  • Ensure the information in the Account Info section of your seller account is current, including your credit card and bank account numbers.
  • Verify that your Store Settings are up-to-date and post a customer service phone number, if possible.
  • Be sure to follow policy by not displaying any portion or version of your URL (e.g., .com, dot com, .net, etc.) anywhere on the Amazon Web site.

We're looking forward to a fun and profitable Fall and holiday season!

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