160 posts categorized " Amazon Product Ads "

February 10, 2012

Upcoming Webinar: Optimize for Amazon Product Ads Performance with SingleFeed

Date: Wednesday, February 15, 2012
Time: 11:00 AM - 12:00 PM PST
Register now.

SingleFeed is hosting a webinar to share how their solutions help advertisers manage and optimize Product Ads feeds. The webinar will focus on tips for product categorization and field recommendations to improve campaign performance.

Topics will include:

  • What is Amazon Product Ads?
  • What’s new with Product Ads
  • How Product Ads fits into the current product advertising landscape
  • How to effectively list your products with Product Ads
  • How SingleFeed can help you optimize your Product Ads feed
  • How SingleFeed can help you monitor Product Ads performance
  • How to get started with Amazon Product Ads

 

January 26, 2012

Amazon Products Ads: Reports

Product Ads sellers have access to two types of reports: Product Reports and Performance Reports.

Product Reports

Product Reports help you identify products that are not being advertised on Amazon due to processing errors or violations of the Product Ads Content Guidelines. There are two kinds of Product Reports:

1. Processing report: This report is generated automatically after your feed finishes processing.  It displays errors for products that didn’t make it into the catalog (or made it in, but with warnings). To download this report, go to the Products tab in your seller account and select "Upload Product Ads."

Pads_processing_reports

 

The report is a tab-delimited text file you can open and read in a program such as Microsoft Excel or Notepad. Each row in your feed is referred to as a record. At the top of the processing report you see a summary of records that were or were not successfully processed. For example:

Feed Processing Summary:
Number of records processed: 1045
Number of records successful: 1030

If there are errors with individual records, you see the following information for each error:

Element Description

original-record-number

The record number in the original file you uploaded where the error occurred. The first two rows of your feed are not considered records. Therefore, an error in record one corresponds to line three in your template.

error-code

A number used by Amazon.com to identify the error message.

error-type

One of two values, error or warning. Warnings refer to data that was successfully processed, but might not appear as intended. Errors refer to data that is inadequate or flawed in some way that prevents the record from processing successfully.

error-message

A brief explanation of the error. The error message might suggest corrective measures.

For more help in correcting the errors you receive, please refer the Data Definitions tab in your product feed template, or search on "identifying errors and warnings" and "fixing errors" in Seller Central Help.

2. Product report: This report displays all products successfully processed, including both active and suspended skus. To request this report, go to the Products tab in your seller account and click "Download Product Report."

Depending on the number of skus you have uploaded, it can take up to 45 minutes to generate the report. Once the report is generated, click the "Download" button and save the tab-delimited .txt file to your computer. You can open the file using Excel or Notepad. For more information, search on "download product report" in Seller Central Help.

Performance reports

The following reports provide information on the performance of your ads:

  1. Performance Over Time:  Summarizes your clicks and spend over a specified time period.
  2. Performance By Category: Lists your click totals and costs by category.
  3. Performance By SKU: Provides Impressions, Clicks, and Spend for each of your products listed on Amazon.com.

To learn more about these reports, search on "performance reports" in Seller Central Help.

To access these reports, go to the Reports tab in your seller account and click "Ad Performance."

Pads_perf_reports

 

December 08, 2011

Amazon Product Ads featured in Reuters News Article

While we’re heads-down focused on serving our customers, we’re always excited when our programs garner praise from industry analysts and experts. Yesterday, Reuters published an article about Amazon’s advertising businesses titled “Amazon's advertising push gains steam”. The article highlights the strong performance many retailers are seeing with Amazon Product Ads.

To learn more about Product Ads or create an account to advertise your products on Amazon, check out the Product Ads Homepage.

October 26, 2011

Product Ads Content Guidelines Policy Change

Our review of ads for compliance with Product Ads Content Guidelines has been enhanced. Accounts will no longer be suspended automatically when the number of ads which violate our guidelines exceeds a threshold of 50 ads or 20% of the total products submitted. Instead, we will examine each ad individually, and if there is a problem, we will in general reject only the ad. We will continue to suspend at the account level if prohibited products are listed and at our discretion to protect customers and advertisers. Ensuring ad content is in compliance with our guidelines is critical to maintaining customer trust and maximizing ad performance.

In your Product Report (login required), you can see the status of all your ads, including ads which have been rejected. To help you identify rejected ads, we added two new columns to the report: blocked date and rejection reason. To reactivate your ads, download your Product Report, review the rejection reasons and remove or update ads in accordance with our Content Guidelines and then re-upload your product file.

To ensure you are being notified of ad rejections and other important account information, please check that your notification preferences (login required) and contact information is up to date.

 

Regards,

Amazon Product Ads

October 07, 2011

Read: Amazon Product Ads September 2011 newsletter

In the September 2011 newsletter, review our list of the top five things to do to prepare your Product Ads account for the holiday season.  Also, read about upcoming changes to identify your blocked SKUs so you can take immediate action to resolve rejected product ads.

  Sept screenshot




October 05, 2011

Upcoming webinar - Holiday Best Practices with Amazon Product Ads

Amazon Product Ads - Holiday Best Practices

Tuesday, October 11, 2011 at 10:00 AM - 11:00 AM PDT

Register now

In 2010 Amazon.com was the most visited retail website on Black Friday (WebProNews) and Cyber Monday (Experian).

Take advantage of increased traffic to Amazon.com during the holidays by implementing our top tips for success.  In this webinar we will discuss holiday traffic trends, best practices for optimizing your account and more.  This free event will be interactive, so please come prepared with your questions.

Attend our FREE live webinar on Tuesday, October 11 at 10:00 AM PDT.

 

-Michelle S.

September 28, 2011

Read: Amazon Product Ads August 2011 newsletter

Did you miss the August 2011 edition of the Product Ads newsletter?  Simply click on the newsletter below to read about:

  • Upcoming changes to the enforcement of our Content Guidelines
  • Tips to drive more exposure for your Kitchen products
  • ChannelAdvisor's tips for increasing your presence on Amazon.com

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