A Sellers Guide to a Successful Holiday Season Using FBA
I have been graced with the esteemed honor of composing the first posting on the Amazon Seller Support Blog and I can’t think of a better topic than to share some tips for sellers who use the Fulfillment by Amazon (FBA) service. In fact, you can also apply some of these tips to your own merchant fulfilled business practices during the most wonderful time of the year.
Here are my tips:
1. Get your inventory to the Fulfillment Center as early as possible.
You may see a spike in sales over the holiday season. The more products you have sent to the Amazon Fulfillment Center prior to that spike, the less you’ll need to worry about running out of stock in the middle of the shopping season. A good rule of thumb: Start sending extra inventory to the Fulfillment Center starting November 1st. Send enough inventory to cover the volume you expect to sell over the holidays.
2. Be attentive to the labeling of your products.
Sellers who need to label their products prior to shipping to the Amazon Fulfillment Center should pay extra attention to how you label them. The only scannable bar code that should be visible is your FBA sticker, and it must be completely affixed to the product. Unreadable and missing labels can delay the availability of your product, so please make sure all other bar codes on the product are covered.
3. Double- check the amount of products you have reported to be in the shipment.
“So did I put 30 Red Ryder BB guns in the box or 29?” When you pack your boxes being sent to the Fulfillment Center, please take the time to recount and verify the exact number of products in the box accurately matches the amount reported in the shipment information summary in Seller Central.
By following these simple guidelines you can greatly reduce the stress of this upcoming holiday season and ensure that your products will be available in the Amazon Fulfillment System.
Please check back often as we have many exciting information and tips that will assist you in your day to day selling operations and help you navigate this E-commerce river called Amazon.com.
--Joe G.