About Michelle

Michelle relaxing in the sun

I talk to people about their Product Ads on Amazon.com.

Interests: Reading celebrity blogs, listening to most types of music, going to shows, and buying beautiful purses.

Extended Bio: I started my career in ecommerce a little over 4 years ago when a friend persuaded me to leave working for an ad agency for ping-pong and bagels every Friday morning. I eventually found my way to Account Management where I help grow revenue for top retail sites.

Posts by Michelle

October 26, 2011

Product Ads Content Guidelines Policy Change

Our review of ads for compliance with Product Ads Content Guidelines has been enhanced. Accounts will no longer be suspended automatically when the number of ads which violate our guidelines exceeds a threshold of 50 ads or 20% of the total products submitted. Instead, we will examine each ad individually, and if there is a problem, we will in general reject only the ad. We will continue to suspend at the account level if prohibited products are listed and at our discretion to protect customers and advertisers. Ensuring ad content is in compliance with our guidelines is critical to maintaining customer trust and maximizing ad performance.

In your Product Report (login required), you can see the status of all your ads, including ads which have been rejected. To help you identify rejected ads, we added two new columns to the report: blocked date and rejection reason. To reactivate your ads, download your Product Report, review the rejection reasons and remove or update ads in accordance with our Content Guidelines and then re-upload your product file.

To ensure you are being notified of ad rejections and other important account information, please check that your notification preferences (login required) and contact information is up to date.



Amazon Product Ads

October 07, 2011

Read: Amazon Product Ads September 2011 newsletter

In the September 2011 newsletter, review our list of the top five things to do to prepare your Product Ads account for the holiday season.  Also, read about upcoming changes to identify your blocked SKUs so you can take immediate action to resolve rejected product ads.

  Sept screenshot

October 05, 2011

Upcoming webinar - Holiday Best Practices with Amazon Product Ads

Amazon Product Ads - Holiday Best Practices

Tuesday, October 11, 2011 at 10:00 AM - 11:00 AM PDT

Register now

In 2010 Amazon.com was the most visited retail website on Black Friday (WebProNews) and Cyber Monday (Experian).

Take advantage of increased traffic to Amazon.com during the holidays by implementing our top tips for success.  In this webinar we will discuss holiday traffic trends, best practices for optimizing your account and more.  This free event will be interactive, so please come prepared with your questions.

Attend our FREE live webinar on Tuesday, October 11 at 10:00 AM PDT.


-Michelle S.

September 28, 2011

Read: Amazon Product Ads August 2011 newsletter

Did you miss the August 2011 edition of the Product Ads newsletter?  Simply click on the newsletter below to read about:

  • Upcoming changes to the enforcement of our Content Guidelines
  • Tips to drive more exposure for your Kitchen products
  • ChannelAdvisor's tips for increasing your presence on Amazon.com

August screenshot

July 28, 2011

EXPERT TIP: Three Analytics Reports to Monitor Landing Page Success

  1. Server-generated (IT) logs - Measure landing page load times, system downtime, pages causing delays or errors, etc.
  2. General traffic analytics (Google Analytics) - Measure the quality, quantity, and character of all web traffic.
  3. Marketing specific analytics - Measure your ROI by tracking sales for every product and every marketing campaign.

-Michael Lambert, CTO, MerchantAdvantage

July 26, 2011

EXPERT TIP: Four A/B Website Testing Tips

  1. Develop a method to track the differences between the two tests, such as number of sales, order size, etc.
  2. Trust the data to be better than personal opinion. Try to determine why one approach won out over the other and figure out how to test your theory.
  3. Come up with a new challenging approach, then keep testing, and continue improving. Let the data decide the winner every time.
  4. Gather enough data to decide on the winner. If you only have a few data points, it may take a long time before you can be sure that the numbers are giving you information you can trust.

-Michael Lambert, CTO, MerchantAdvantage

July 21, 2011

EXPERT TIP: Make Landing Pages Consistent With Marketing Message

Many retailers optimize their pages with dozens of keywords, which actually waters down the message of the page to the user, and the page’s relevance to search engines. Consider using Google AdWords to help you determine which keywords and copy will convert to purchases, so that you can optimize your landing pages for conversions for every product.

-Michael Lambert, CTO, MerchantAdvantage

June 2013

Sun Mon Tue Wed Thu Fri Sat
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29

Blog Contributors

© 2011, Amazon.com, Inc. or its affiliates. All rights reserved.
The Amazon Seller Support logos are trademarks of Amazon.com, Inc. or its affiliates.
About our blog | Privacy Policy | Conditions of Use | Careers