Categorize Products Accurately
- If a product type or subcategory is incorrect, the item may be unsearchable or moved into the Everything Else category.
- Mis-categorized items are often at a disadvantage in ranking; however, items can correctly appear in multiple categories as they belong in different subcategories.
- For Pro Merchants: make sure item-type-keyword values are correct, only use lower-case letters and dashes, and use the “other-products” item-type-keyword as a last resort.
- When in doubt, search for existing products on Amazon.com to help determine if your item is categorized properly.
- Keep titles tidy and maintain the continuity of Amazon.com sold items with crisp, professional product titles.
- Avoid providing gimmicky terms like "super,” “cheap" or "quality" unless it is part of the trade name. Amazon buyers are savvy shoppers, and these terms can make your product seem the opposite by sounding unprofessional or overhyped.
- Remember that in a catalog of over 90 million items, including the unique and specific language of your product into your keywords can help your product stand out. Some buyers will search for “haircutting scissors,” while others may search for “styling shears.”
- Let your product image entice customers.
- Keep less essential information within the product description and bullet points.
- When entering the brand: keep it accurate to the brand of the product, keep spelling consistent and exactly as the manufacturer has it, and keep capitalization uniform. This assists in better brand browsing within the site.
- Trademark and reserved symbols should be avoided.
- Use the word “and” instead of “&” (ampersand character) when possible.