38 posts categorized " Pro Merchant "

March 07, 2011

Improve items' performance in product Search on Amazon.com

Categorize Products Accurately

  • If a product type or subcategory is incorrect, the item may be unsearchable or moved into the Everything Else category.
  • Mis-categorized items are often at a disadvantage in ranking; however, items can correctly appear in multiple categories as they belong in different subcategories.
  • For Pro Merchants: make sure item-type-keyword values are correct, only use lower-case letters and dashes, and use the “other-products” item-type-keyword as a last resort.
  • When in doubt, search for existing products on Amazon.com to help determine if your item is categorized properly.

Professional Titles

  • Keep titles tidy and maintain the continuity of Amazon.com sold items with crisp, professional product titles.
  • Avoid providing gimmicky terms like "super,” “cheap" or "quality" unless it is part of the trade name. Amazon buyers are savvy shoppers, and these terms can make your product seem the opposite by sounding unprofessional or overhyped.
  • Remember that in a catalog of over 90 million items, including the unique and specific language of your product into your keywords can help your product stand out. Some buyers will search for “haircutting scissors,” while others may search for “styling shears.”
  • Let your product image entice customers.
  • Keep less essential information within the product description and bullet points.

Brand uniformity

  • When entering the brand: keep it accurate to the brand of the product, keep spelling consistent and exactly as the manufacturer has it, and keep capitalization uniform. This assists in better brand browsing within the site.
  • Trademark and reserved symbols should be avoided.
  • Use the word “and” instead of “&” (ampersand character) when possible.

October 20, 2010

Are you active on the Amazon MWS developer discussion forum?

Amazon Marketplace Web Service (Amazon MWS) is Amazon’s newest platform for integrating with your Selling on Amazon business. Whether you are actively selling in the Amazon Marketplace, or you’re an Amazon Product Ads seller, or you are busy with your Amazon WebStore, or you’re a professional developer who is creating applications for these sellers, sometimes you have questions about the best way to use Amazon MWS, or possibly you have insights that you’d like to share with other Amazon MWS developers.

The Amazon MWS developer discussion forum at http://www.amazonsellercommunity.com/forums/forum.jspa?forumID=43&start=0 is a busy place. You can search the forum to see if others have already asked and answered the same questions you have. For example, if you’re seeing unfamiliar errors being returned, you can search on the error, or the API method, and see how others have solved the issue.

If you regularly visit the Amazon MWS discussion forum, you will see announcements that are posted about new Amazon MWS functionality when it becomes available, and other announcements that are important to your business. By becoming actively involved in the forum, you can learn from other developers and help to contribute to improvements to Amazon MWS by posting feedback about new features and functionality. Come and help us grow the Amazon MWS developer community!

September 22, 2010

Logging Amazon MWS Request Information Allows for a Better Support Experience

When you use Amazon Marketplace Web Service (Amazon MWS) to make requests, Amazon MWS generates a RequestId, which is a unique identifier for each request that is returned in the response. A RequestId looks like this: a555ef03-d2c1-4f42-bae1-e82aee7488c6. The RequestId is appended to each line of the Amazon MWS log for that request.

All requests made using Amazon MWS are required to contain the Timestamp parameter, which is the timestamp of when the request is sent.

As a best practice for using Amazon MWS, make sure that you’re logging both the RequestId that is returned in the response, and the Timestamp used in the request. Logging the time of the request allows the Amazon MWS support team to narrow down the time window of the call and expedite the support process.

If you then need to contact the Amazon MWS support team about your request, you can submit a Contact-Us at https://sellercentral.amazon.com/gp/mws/contactus.html. In the comments section of the contact form, be sure to include the RequestId and the Timestamp so the Amazon MWS support team can efficiently search the logs to locate your request in order to give you information about the problem.

It’s also important to realize that each different type of Amazon MWS request will return both a RequestId and a separate type of request ID that is unique to the various Amazon MWS operations. For example, when using the ReportRequest operation, the response will contain both a ReportRequestId and a RequestId. Likewise, there are feed submission IDs and Report IDs. Make sure it’s the RequestId that you’re including in your contact, as that’s the important ID for debugging purposes. Here’s a sample response for a call to ReportRequest. Note the difference between the ReportRequestId and the RequestId.

<?xml version="1.0"?>

<RequestReportResponse xmlns="http://mws.amazonaws.com/doc/2009-01-01/">

  <RequestReportResult>

    <ReportRequestInfo>

      <ReportRequestId>2291326454</ReportRequestId>

      <ReportType>_GET_MERCHANT_LISTINGS_DATA_</ReportType>

      <StartDate>2009-01-21T02:10:39+00:00</StartDate>

      <EndDate>2009-02-13T02:10:39+00:00</EndDate>

      <Scheduled>false</Scheduled>

      <SubmittedDate>2009-02-20T02:10:39+00:00</SubmittedDate>

      <ReportProcessingStatus>_SUBMITTED_</ReportProcessingStatus>

    </ReportRequestInfo>

  </RequestReportResult>

  <ResponseMetadata>

    <RequestId>88faca76-b600-46d2-b53c-0c8c4533e43a</RequestId>

  </ResponseMetadata>

</RequestReportResponse>

August 11, 2010

How can you use Amazon MWS in multiple Amazon Marketplaces?

Because you can use Amazon Marketplace Web Service (Amazon MWS) to integrate your Amazon selling business in the U.S. as well as in EU and Japan, it can be difficult to know just how to go about the registration process to make sure your registration is valid for the correct Amazon Marketplace. 

It’s important to know that you need to register a U.S. Amazon seller account on the U.S. Amazon MWS portal, a JP Amazon seller account on the Japanese Amazon MWS portal, and a French, German, or UK Amazon seller account on one of the EU Amazon MWS portals. Each registration will provide you with a unique set of credentials to use when sending Amazon MWS requests.

First, it’s helpful to know the credentials you need in order to send successful Amazon MWS requests. When you register for Amazon MWS you are issued a pair of developer credentials, which you need to make successful requests to Amazon MWS, as well as a developer account identifier, which is necessary for you to retain for future use. On the final page of the Amazon MWS registration process, the developer credentials and the developer account identifier are displayed. You should save these so you have access to them for future reference. You’ll also see the Merchant ID and the Marketplace ID, which correspond to the Amazon account that you logged in with when you began the registration process.

You can find additional information about the Amazon MWS credentials in the Amazon MWS Developer Guide here: https://sellercentral.amazon.co.uk/gp/mws/doc/en_GB/bde/feeds/v20090901/devGuide/index.html. The Japanese version of the Amazon MWS Developer Guide is available here: https://sellercentral.amazon.co.jp/gp/mws/api.html?group=bde&section=feeds&version=latest.

If you have a Pro Merchant Selling on Amazon account in the U.S. (or an Amazon WebStore or Amazon Product Ads account) you can go to http://developer.amazonservices.com and register to use Amazon MWS. Click the Sign up for MWS button and then log into the Amazon account that you want to use with Amazon MWS. Make sure to choose the option I want to access my own Amazon seller account with MWS. On the final registration page you’ll see all the credentials you need for Amazon MWS requests.

For an Amazon account in Japan, go to http://developer.amazonservices.jp and register to use Amazon MWS with your Amazon.co.jp seller account.

For an Amazon account in the EU (regardless of whether you sell on Amazon.co.uk, or Amazon.de, or Amazon.fr) you can go to any of the Amazon MWS portals to register:

· UK: http://developer.amazonservices.uk

· Germany: http://developer.amazonservices.de

· France: http://developer.amazonservices.fr

When you sign into the registration process on one of the EU Amazon MWS portals, the login information you use (email address and password) will determine which Amazon MWS portal you’re directed to. Complete the Amazon MWS registration process for each Amazon seller account that you want to use for MWS, and make sure to retain the credentials that are displayed on the final page of the registration. If you lose these credentials, you can go through the registration process again, where the same credentials will again be displayed on the final page.

August 04, 2010

How are you using Amazon MWS?

If you are an Amazon seller with a Pro Merchant account, or you are an Amazon WebStore seller or an Amazon Product Ads seller, you can use Amazon Marketplace Web Service (Amazon MWS) to integrate your Amazon business with your existing business processes and applications.

The Amazon MWS developer forum is a thriving group of active developers who would appreciate your participation. A forum only becomes a great forum with collaboration among members. You can search for questions and help other members, or post questions of your own. The Amazon MWS developer forum is located at: http://www.amazonsellercommunity.com/forums/forum.jspa?forumID=43.

We'd love to hear how you have integrated your business with Amazon MWS. What programming language you're using, if you overcame any obstacles, new ideas you implemented, anything you'd like to share with the Amazon MWS developer community. You can post your questions, tips, and tricks to the Amazon MWS developer forum, or comment to this post. Also, please let us know if you'd like to contribute a guest blog by commenting to this post. In short, we want to hear from the developer community about how you’re building applications using Amazon MWS.

July 29, 2010

Starting Off on the Right Foot

The most common question we receive is: “Where do I begin?” Here are some good steps to help you get started:

  • Provide the business name that will be displayed on Amazon.com so that they remember your company.
  • Make sure your business contact information is current (e-mail & phone number if available) so that we may contact you, if necessary.
  • Keep credit card and bank account information current for payments and settlements.
  • Provide shipping and returns policies to help build buyer trust.
  • Only enter company info specific to how you manage your business on Amazon.com.
  • Choose shipping rate settings so buyers know what your shipping costs.

- Aleece

July 28, 2010

What can you do with Amazon MWS?

With Amazon Marketplace Web Service (Amazon MWS), you can build applications for your own Amazon seller account or for other sellers who sell products and manage their online business on Amazon. Using Amazon MWS you can create applications that look up products for sale, download orders for fulfillment, and schedule and receive reports. These API functions are accessible by using a REST-like interface.

Amazon MWS provides the following major features:

  • Inventory management You can perform batch uploads of inventory, add products, check inventory levels, examine pricing information, and other inventory management tasks.
  • Order management You can download order information, obtain payment data, acknowledge orders, and schedule reports.
  • Reports management You can use Amazon MWS to request generation of a variety of reports; you can query the status of these reports, and then download them.

In EU, Amazon MWS also includes Fulfillment operations that allow sellers who are registered for Fulfillment by Amazon (FBA). Among other features, a seller can programmatically send order information to Amazon with instructions to fulfill customer orders on the seller’s behalf.

Amazon MWS includes client libraries in Java, C#, and PHP. The client libraries include code samples for each available service API function. Watch for a future Amazon MWS blog post, when we’ll provide information for getting started with the client libraries.

For more information about Amazon MWS, go to the Amazon MWS portals:

· MWS France Website: http://developer.amazonservices.fr

· MWS Germany Website: http://developer.amazonservices.de

· MWS Japanese Website: http://developer.amazonservices.jp

· MWS UK Website: http://developer.amazonservices.co.uk

· MWS US Website: http://developer.amazonservices.com

 

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